What We Offer and Why

At Panache & Co, we believe luxury should feel personal — and accessible. That’s why we offer jewellery across three distinct stone types: Cubic Zirconia (CZ), Lab-Grown Diamonds, and Natural Mined Diamonds. Each has its place in your collection, and we make no assumptions about which one is right for you. This is your decision — we simply make it beautiful.

Our Philosophy

We’re not here to convince you one stone is better than the other — because they each serve a different purpose. Whether you’re investing in a lifelong piece or building your everyday stack, we offer all three options to give you the freedom to choose what fits your taste, lifestyle, and budget — without compromising on style or quality.

Why CZ?

  • CZ (Cubic Zirconia) is a man-made stone designed to brilliantly imitate a diamond.
  • Visually striking, CZ offers exceptional sparkle and clarity — without the price tag.
  • Perfect for daily wear, travel, or gifting when you want the aesthetic without the weight of investment.
  • All our CZ stones are carefully selected for clarity, cut, and brilliance — set in 18k gold vermeil for long-lasting quality.

Lab Upgrade Option

  • For selected Essentials styles, we offer a lab-grown diamond version — same design, elevated sparkle, greater permanence.
  • This upgrade bridges the gap between fashion and fine jewellery.

Fine Jewellery & Engagement Rings: Lab or Natural — Always Certified

For our Fine Jewellery and Custom Engagement Rings, you can choose between Lab-Grown or Natural Diamonds — both available with full certification, expert craftsmanship, and tailored consultation.

Lab-Grown Diamonds

  • Grown using advanced technology to mimic the conditions of natural diamond formation.
  • Chemically, physically, and optically identical to mined diamonds.
  • More sustainable and cost-efficient — ideal for those who want ethical sparkle without the markup.

Natural Diamonds

  • Formed over billions of years, each natural diamond is a one-of-a-kind product of nature.
  • Often chosen for their emotional, symbolic, and resale value.
  • Sourced through trusted partners who meet strict ethical standards.

What Makes Our Offer Unique

  • You’re never forced into one tier — we give you flexibility without making you feel like you’ve compromised.
  • Our in-house workshop crafts for some of the most recognisable luxury brands — and now, we bring that same skill to you, directly.
  • We don’t mask our CZ pieces in vague language — they’re clearly labelled, honestly priced, and beautifully made.